英语翻译在消费文化中,品牌成为人们“自我表达”和身份认同的手段,具有永无止境的激发人们欲望的能量.1、当代消费文化是品牌

In consumer culture,brand become people "self-expression" and identity,have no desire to arouse people's energy.
1,contemporary consumption culture is the rule of the world brand.The value of brand has a limit.To a certain extent,the brand is the social,cultural and consumption is a combination of ideas,feelings,and desires combination.
2 and consumer behavior often for a brand of irrational followed.Even in the rational purchasing behavior,the pursuit of brand often as a guide action will target.Social and cultural influence on consumers' behavior as brand influence.
3 and this is due to the brand is more than goods or the identity of the business,but that is oneself by consumers,is the identity of the expression and realize self-worth.
4,because the characteristics,the brand that will convince strength,consumers from external was persuaded to transform the initiative to become the inner self.