Trademark are a band formed in 1995 consisting of Oliver Horton,Stuart Meads and Paul Soulsby (who joined in 1999).They are noted for predominantly using synthesizers and are often branded as Electropop or Synth Pop (and for a short time "Oddball Labcoat Pop").They have played live regularly since 2002 and over the years their shows have included science lectures,illuminated labcoats,giant perspex plugs and slide projections.They were signed to Truck Records in 2004 and are due to release their second album "Raise The Stakes" in September 2006.
Trademark was formed around the time of 1995 by two teenage cousins Oliver Horton and Stuart Meads.They had previously played music together as children,and by their mid teens they wanted to formulate themselves as a group.In 1999 the pair were joined by Paul Soulsby.
A highly successful gig at the 2002 Truck Festival (where Trademark were noted as being the only band without guitars) led to a series of performances in Oxford.The band also played regularly in London with a few notable appearance at The Fan Club at The Verge in Kentish Town.
As the band's reputation grew,Trademark supported Chicks on Speed at Oxford Zodiac and The Human League at Ocean in London.'Fear :Disconnection' was finished in Jan 2003 and was sold by the band at gigs and over the website to a great reception.
In January of 2004 the band followed this up by self releasing "This is Our Trademark" an EP with a set of 5 slightly poppier sounding tracks.This lead to them being signed by Truck records and the putting together of "Trademark Want More" which featured tracks from "Fear:Disconnection" and "This is Our Trademark" plus a few new tracks.
"Want More" was released in June 2004 to the critical aclaim of The Sunday Times among others.In December 2004 Trademark went on tour with The Human League around the UK.
At the start of 2005 they started recording the follow up to Want More.The recording took 18 months to complete as the band wanted to explore new production techniques and instrumentations.During this time the band continued to gig in the UK and recording was finally completed in May 2006.The album is due for release in September 2006.
