问题描述:
英语翻译
Convenience products
There are products that customers buy frequently and think little about.They are of little value and have many close substitutes so they need strong branding,and eye-catching colors and designs to make them stand out from the rest.There are a number of categories.
Impulse goods:spur-of-the-moment purchases that have no advance planning.Customers are not usually prepared to pay too high a price for such purchases.
Staple goods(essentials):staple goods are purchased regularly,perhaps always kept in the cupboard such as coffee and milk.Customers usually look for good value.
Emergency goods:those are infrequently purchased but needed at short notice.Such products may be location-specific and have a high value to customers at that time,so their prices can be higher.
Convenience products
There are products that customers buy frequently and think little about.They are of little value and have many close substitutes so they need strong branding,and eye-catching colors and designs to make them stand out from the rest.There are a number of categories.
Impulse goods:spur-of-the-moment purchases that have no advance planning.Customers are not usually prepared to pay too high a price for such purchases.
Staple goods(essentials):staple goods are purchased regularly,perhaps always kept in the cupboard such as coffee and milk.Customers usually look for good value.
Emergency goods:those are infrequently purchased but needed at short notice.Such products may be location-specific and have a high value to customers at that time,so their prices can be higher.
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