英语翻译语广告的结构及其写作特点英语广告一般包括七个部分:标题、小标题、正文、价格、姓名和地址,以及结尾词.这里主要谈谈

The advertising language structure and writing characteristics
English advertisements usually includes seven parts:title,headings,text,price,
Name and address,and the end.Here mainly about the title,text and ending
Word of writing characteristics.
Sure title (1.1),
Headline generally considered the most important part of advertisement,advertising
Pass is the success depends on its effect.Because of the line of sight of people usually only in the title
For awhile.Results showed that the headline of advertising components
Part of 50-70% of the total.Therefore,the best writers often attract readers
Attention,in order to achieve the ultimate purpose of advertising -- boosting sales.
The headline,the language to say,the reader
Qiqi heart and attention.Therefore,it is the form change multiterminal,there are several common
Type:
Can see,no matter which kind of language,their characteristics are the same --,Jane
Ming,flat and smooth.
1.2 text (test),
The main text is advertising,to show the advertising theme.Divided into
A:
1.2.1 emotional body (emotive copy)
This is a common advertising writer by resorting to text,people's feelings
To achieve promotion purposes.For example,insurance company advertising often catch people emotion
On the family property guarantee for the weak.
1.2.2 of factual (copy) text),
This text is typical of the advertisement.Sexual advertisements re-establishes the text follow advertisement
Famous "AIDCA" formula,namely the first cause the attention of readers interest) and (lost)
(an),and arouse readers' desire to buy (business),and to persuade him
The conviction (the),and others (buy).The mission is finished this advertisement
Into.
1.2.3 descriptive text narrative (copy)
Descriptive text style and calm,years.This kind of style often used
Tourism vacation,also introduced in AD Banks,insurance companies,etc.
Proof of text (1) enjoy copy
In fictional or real people,dialogue or monologue style to deliver goods
Interest rates.This text can also is a commodity or a celebrity in praise of a service
Quit.
1.2.5 language text (gimmick copy) stunt
This kind of advertisement phrase heavy stuff,mysterious,mostly from some allusions,
Suitable for informed,strong curiosity to the readers.Often appear in timeliness
The magazine.
Our slogan 1.3 closing (),
Text ads in the closing is a pen,the decisive role in picture dragon points
Visual attention and memory,strengthening.Ending language and language structure on the title
Often similar.General requirement concise jianhan,rhythm,and hard to flowing
Forget it.For example:
Keeps you going --,Toyota automobile advertisement)
Lead-in - world opens makes apple.(apple computer paintings advertising),
The Japanese art -- by keeping (AD) clock xi tiecheng breathes out what Japan
Advertising English is 2 omit the prominent feature
Advertising language must have the instantaneous effect,which can quickly convince the reader.Therefore,
Advertisements often use to write the most concise language to highlight the essentials and an AD
Content,make clear reader,unforgettable.Therefore to omit the form
Children will become the most striking in advertising English,which is the most representative and the sentence
As one of the most prominent feature of advertising.Advertising English can save the sentence
Any component,including common patterns are omitted several.
Subject,predicate verbs 2.1 omit the sentence
75,
This kind of sentences in advertising English very common,they are mostly noun or name
Word phrase independent put a sentence together.This is ShengLveGou actual by two different types of sentence groups
Statement:title,which ShengLveGou language) and (elliptical (you),
2.1.1 title
Quirk of contemporary English grammar in the headlines,the likelihood and advertising
Who is omitted subject and predicate verbs are collectively referred to as the title of the sentence.Title language
Usually in the form of very conspicuous by advertising in appearance,seemingly omitted
A subject and a predicate verbs,but actually to accurately find in the department.Save
Points.For example:
To Stop A step - Fueling that sell cars.A
Advertising),